Little known fact: award-winning dramatic actor Coco Martin worked as a young server at Max’s Fairview in 2001. It was his work stint at the resto that paved the way for him to be discovered in showbiz. One of Coco’s customers was a talent scout from one of the leading television networks and he invited Coco to an audition. The rest, as they always say, is history. It was just a matter of time that Max's would choose Coco as its next endorser and ambassador. “ We saw in Coco a great Filipino story of perseverance and hope with which Max’s was also built on. We see ... Continue Reading...
Max’s coffee table book launched
We ate in Max's SM Sucat for Easter. Nothing fancy. But dining at Max's has a nomnom factor that never fails. Long before the rise of today's bonchons, twice-fried, gourmet international fried chickens, there was Max's - a proudly Filipino brand with a crunch and deliciousness to every bite Their recently-launched coffee table book should be in a foodie's collection, especially for loyalists of the brand. It is initially sold at Max's Scout Tuason brand for P2,500 - quite pricey, but hey, it's hardbound and with lots of glossy pictures inside. Authored by ... Continue Reading...
Max’s Restaurant launches new fish dishes
I've never hidden the fact that Max's is one of our favorite Filipino family restaurants. Chicken is my kids' comfort food, and in our book, nothing beats fried chicken cooked the Max's way. Well, am sure a lot of Pinoys agree with me - regardless of whether they're voting for Aquino or Villar :D It was a pleasure to be invited by Max's marketing and test kitchen as they launched new fish dishes just in time for the Lent. Devout Catholics in this part of the world still adhere to a no-meat diet on Fridays during the Lenten Season and the new dishes are ideal. Aside ... Continue Reading...
Four new dishes from Max’s Restaurant … and Piolo Pascual
Max's Restaurant is a classic. I just think their fried chicken is the most amazing thing in the world. Fried chicken with the falling-off-to-the-bone goodness of roast chicken, if you know what I mean. We locals take it for granted, but it is something that should be tasted when you're in the Philippines for the first time. (note: like Jollibee, they do have overseas branches. In California and Hawaii). It was absolutely a hit when my American mother-in-law visited this resto during her maiden visit to RP. Simple joys! :D And because Max's is one of my family's ... Continue Reading...
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