Soderno @ Molito & my food project Chicken Delish

Straight from the organizers of Mercato Centrale, Soderno @ Molito – the newest weekend market in the South of Manila – made its successful maiden run last November 18-20. The official address is the Molito Lifestyle Center at the corner of Madrigal & Commerce Avenues, in front of Alabang Town Center and Ayala Alabang Village.

I was supposed to be at Soderno last Sunday for my food project Chicken Delish but ‘chickened out’ at the last minute 🙂 Excited isn’t really the word. Frantic is more like it as I prepared for this project without taking a leave from my full time job. But yes, there’s no backing out now. I hope to see my friends, readers & countrymen in Soderno @ Molito this Sunday. Come visit my booth and have a taste of them tasty chicken wings & drummettes a la BonChon & Kyochon 🙂 I’ll be selling fried chicken in a variety of sauces and flavors like kung pao, sriracha, Pinoy barbecue and my favorite Korean fried chicken (KFC) recipe with pickled radish 🙂

I realized that it’s only one day in the week that I’ll be selling (for the next eight Sundays!) but the scale of preparation has just been overwhelming for me. So many details to iron out and even simple things like “I should have my nails done at the salon!” take on a new dimension. Here are my thoughts as I start on this mini-venture:

1. It’s a chance to be on the other side of the fence! As bloggers, we’re used to praising/trashing food served in restaurants. It’s now a challenge to be on the receiving end of the praises and/or brickbats 🙂

2. It’s a chance to take it to the next level! Am on the edge of a burnout, being a corporate slave for the last decade (read: ten years!) Retirement from the office jungle is already at the top of my mind and that’s the reason why am playing with entrepreneurial ideas like this.

3. It’s always good to start out small! If there’s one important lesson to be learned in business, it’s the fact that you have to think big and start small. By small I mean minimum capital and risk. I don’t really intend to earn with this first outing ( our blogger group also sold in Mercato last year & went home with left-overs) but the exposure that a simple thing like a weekend market participation can give you is priceless. I intend to make friends and absorb things like a sponge in the eight or so weekends I’ll be here …. and of course, blog about it 😉

Hope to see you! 🙂