It seems that the category of home appliances has not been affected by the economic adversity of this pandemic …. do you agree? This is probably because people stayed at home for the most part and needed more of the electric fans, aircon, air purifiers. Food also became of the center of life for some. Depending on what viral recipe they saw on Tiktok and social media, cooking enthusiasts certainly used more of their blenders, mixers, refs and ovens.
In this environment, quality is very important. We don’t want something that easily breaks down with use. XTREME Appliances has been on the radar of consumers even though it is a relatively new brand. It takes pride in its innovative and durable offerings.
“Among all other brands, XTREME Appliances’ biggest strength is its quality at an affordable price. Our brand always makes sure that the quality of our products will never be compromised while giving every Filipino budget-friendly price,” said Xtreme owner Richard Lim who established the brand in 2016 as part of his Sun Group of Companies with 5,000 employees around the country.
Positioned to be every Filipino’s local one-stop shop appliance brand, XTREME Appliances offers a wide range of home and commercial appliances under its categories — XTREME for Audio and Video products; XTREME Cool for air conditioners, refrigerators, freezers, washers and dryers; XTREME Home for kitchen and home essentials like gas ranges, water dispensers, microwave ovens, induction cookers, multicookers, electric kettles, blenders, and electric fans; and lastly the online exclusive X-Series.
“The goal of our brand is every household should have XTREME Appliances at home. I want to be the number 1 local home appliance brand in the next five years,” Lim stated.
Among most Filipinos, appliances are more of an investment. Two of the biggest factors that most Filipinos consider are affordability and quality, and that makes XTREME Appliances emerge as a well-loved brand of Filipinos.
Adrian Lim, XTREME Appliances President assured that the brand will continue to work hard to provide affordable yet world-standard appliances.
“XTREME Appliances has always been a brand for Filipinos. We want to highlight our local brand to be on par with international brands out there,” said Adrian Lim.
As of May 2021, a total of 32 concept stores have been launched across the country, aiming for a total of 100 concept stores by the end of the year. XTREME Appliances aims to make the brand more accessible to every Filipino in Luzon, Visayas, and Mindanao.
Stephen Cheng, Vice President – Marketing, accepts the challenge of the current market competition. He wants to highlight the strengths of the brand which make it a stand out in the Filipino market.
“XTREME Appliances really works hard to provide innovative, world-class, affordable products to all Filipinos. We want to be the brand who understands the needs, wants, and the ever-changing demands of the market,” says Cheng.
In the past year, XTREME Appliances has been launching products to adapt to the ever-changing demands of the Filipino market.
“Expect more products to be launched soon. Our goal is to be the #1 one-stop shop appliances brand that’s why we will continue to offer products that can adapt to the new normal world,” says Mark del Mundo, VP — Business Development.
For the next few years, XTREME Appliances will launch a new set of fresh products to its growing portfolio that will cater to every Filipino’s needs, wants, and preferences. The lineup includes a food steamer, deep fryer, oven toaster, coffee maker, stand mixer, food processor, griller, food mixer, mosquito killer, electric oven, and portable aircon.
Aside from being found in leading appliance stores and its concept stores, XTREME is also in Shopee and Lazada. Its official online community can be found in Xtreme Fam on Facebook.
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