Anything Made in Japan has a huge trust and adoration rating among Filipinos. Whether it’s Japanese food or electronics or anime and pop culture, we patronize it because it’s guaranteed to be good and one of a kind. The same principle applies in the field of beauty. The Japanese are known for their long life, slim figures and ageless looks. Pinoys look up to their products to achieve the same effect.
Local beauty enthusiasts certainly rejoiced when they heard that Japanese cult favorite Hada Labo has launched in the Philippines. Its Hydrating Lotion has been the no. 1 facial lotion in Japan for 12 consecutive years, and reached over 55 million units of sales in Japan. It is also one of the top 3 drugstore skincare brands in Taiwan, Singapore, and Malaysia.
Some photos from the recent Hada Labo Japanese-themed launch in Blue Leaf Fort Bonifacio.
Influencers (from left) Kelly Misa, Toni Sia and Say Tioco endorse Hada Labo
Also present were actor Luis Alandy and beautiful wife Joselle
Perhaps, one reason for Hada Labo’s popularity is its price. The Hydrating Lotion 170ml bottle’s Suggested Retail Price in the Philippines is only P685. Another thing to consider is the product’s composition which follows the PerfectXSimple philosophy.
Dr. Naelong Wang, R&D of Mentholatum Asia Pacific, the makers of Hada Labo, explained that the brand emphasizes simplicity in its skincare process, removing all the unnecessary additives, colourants, fragrances and mineral oils that burden the skin. Only the finest, purest and highly effective ingredients that are beneficial to the skin are retained to ensure its maximum effectiveness.
Hada Labo is known for providing intense hydration to the skin by harnessing the power of Hyaluronic Acid (HA), a substance naturally occurring in the human body that attracts and binds water. It actively infuses four types of HA to fully hydrate skin from surface to inner skin layers for significantly soft, smooth and supple skin, and to prepare skin for enhance absorption of skin care ingredients.
Dr. Wang explained that with regular use, one will see plumped fine lines, softened bumps and dry patches, and a lighter skin barrier.
Following Japanese skin care, the Hada Labo Hydrating Lotion is proposed to be used before the moisturizer and after the toner and cleanser . For those who do not apply toner after cleansing, the lotion adds a light layer of moisture that serves as a base for the richer products applied later on.
Aside from the lotion, the other products in the Hada Labo line-up are the following:
Hydrating Face Wash (100g,P385) – helps restore and preserve skin’s natural moisture, leaving it
silky smooth. Its fragrant-free, gentle, and balanced skin pH formula causes low irritation
for skin that is comfortably hydrated and refreshed. It contains double-HA for better and
long lasting moisture on the skin.
Hydrating Light Cream (50g, P850) – a refreshing lightweight cream that gives skin an instant
surge of suppleness and non-greasy comfort. It is enriched with essential nutrients such
as Aloe Vera and other moisturizing natural botanical for deep nourishment. It also helps
prevent moisture loss while boosting skin’s hydration level through Aqua Oil Volume
Matrix technology.
Hydrating Water Gel (50g, P850) – enriched with Ceramide that forms a moisture-protecting
shield, Hada Labo Hydrating Water Gel has an ultra light, watery-feel gel texture for a
“breathable” feeling.
Hydra & Whitening Face Wash (100g, P295) – is formulated with Brown Algae Extract, a natural
seaweed extract that helps replenish skin with minerals and vitamins to draw water into
skin more efficiently. It has the natural grape extract, Resveratrol, that is high in
antioxidant making the skin become brighter and fairer.
Deep Clean & Pore Refining Face Wash (100g, P295) –is formulated with Japanese Green Tea
extract that helps control and remove excess oil, and Bentonite Clay to effectively absorb
dirt and impurities from pores.
Hydrating Water Gel – is enriched with Ceramide that forms a moisture-protecting
shield, Hada Labo Hydrating Water Gel has an ultra light, watery-feel gel texture for a
“breathable” feeling.
Also available is the Hydrating Line Trial Set which features the Hydrating Facial Wash – 12g,
Hydrating Lotion – 30ml, Hydrating Light Cream – 14g for only P465
Look for HADA LABO at Watsons stores nationwide and online at www.watsons.com.ph.
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