HOOQ – Asia’s biggest video-on-demand service – has introduced the first-ever ad-free freemium service that allows more customers to try out the service even after their free trial period has ended.
Customers can now watch for free pilot episodes of popular shows like DC’s Legends of Tomorrow, Supergirl, Devious Maids, The Mentalist, among others. They will then decide if they would like to continue to follow the rest of series before they pay for the subscription.
Peter Bithos, Chief Executive Officer at HOOQ, said during a recent launch that “the key driver of any video-on-demand service is their content. We are very excited to introduce this ad-free freemium hybrid model as it gives customers more control over their purchase decision. This set-up is a result of what we have learnt over the past year after studying usage patterns and speaking to numerous customers and understanding what they want in a video-on-demand service. We believe this will be a win-win strategy for both our customers and our business as it allows the customers to try the service and the content before they decide to purchase. At the same time, we have the opportunity to re-engage customers whenever we introduce our latest titles, outside of their free trial period.”
In photo: Beauty queen and HOOQ Brand Ambassador Megan Young with HOOQ top officials led by Sheila Paul, Jeff Remegio, Jane Cruz-Walker, Peter Bithos, Krishnan Rajagupalan and Ravi Vora.
During the same event, HOOQ also launched its new app which boasts a brand new real time content feed and personalized recommendation engine that makes discovering new favorites easier than ever. Additionally, there is an improved search engine, wish-lists (for future viewing) and optimized content delivery for significantly faster app start and streaming start times.
The new app has been in development by HOOQ’s in-house team for nearly nine months and is backboned by a new back-end framework focused on a faster and higher quality streaming experience for the customer. In addition to the current support of iOS, Android, web, Chromecast and Android Set-top Box, HOOQ will also be now be made available on Airplay and mobile web.
“For me, one of the most exciting new features is the real time content feed that highlights our most popular content and knowing what others are watching and which titles are trending!’ said Jane Cruz-Walker, Country Manager of HOOQ Philippines.
How to get HOOQ
It’s easy to get HOOQ! Sign up today on www.HOOQ.tv for a free trial. Monthly subscriptions start from Php149.00 and soon, customers can also choose from weekly subscriptions for as low as Php59.00.
Globe Postpaid customers can get up to 45 days of free trial with Globe GoSURF 99 and below, and up to 90 days of free trial for all mobile customers availing of GoSURF 299 and up. Broadband customers also get HOOQ for free on Globe Home Broadband. Once the trial period expires, GoSURF customers can continue enjoying HOOQ at Php149 subscription fee monthly charged to your Globe bill. For all other subscribers, you can either pay the Php149 monthly subscription fee through credit card or charge it to your Globe bill by texting HOOQ149 to 8888.
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