Bizu, Manila’s pioneer macaron maker which started the trend as early as 2001,is celebrating Macaron Day on April 20 by giving a free macaron to every patron. This will be applicable in all Bizu branches at Greenbelt 2 Parkside (757-2498), Greenhills Promenade (724-2498), Alabang Town Center (809-2498), St. Luke’s BGC (789-7700) and One Rockwell (478-7755)
Now on its second year, Bizu’s Macaron Day offers free macaron in specially-designed packaging that signifies a personality trait. There is a macaron perfect for everyone. The celebration is patterned after Jour du Macaron started in 2005 by premier French patisserier Pierre Hermé as a gourmand event in support of charities.
Bizu will donate a portion of its macaron sales for the day to Action Contre la Faim (ACF), A French humanitarian NGO which has operations in the Philippines.Since 2000, ACF has provided humanitarian and development assistance to less empowered and more vulnerable populations in various regions of the Philippines, including populations affected and displaced by armed conflict and natural disasters such as Typhoons Ondoy, Sendong and Pablo.Its main advocacy is fighting hunger.
Bizu Groupe founder and CEO Anabel Tanco recalls that very few people know about macarons way back in 2011, often confusing them with the sweet coconut covered macaroons. Bizu now has 13 macaron varieties all with less sugar and more almonds.
Bizu requests people to share their photos and videos doing the Bizu Macaron Kiss on Twitter or Facebook.
Check out www.bizupatisserie.com, www.facebook.com/ilovebizu, Twitter and Instagram: @Bizuph#bizumacaronday.
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