Etihad Airways promotes 48 hour challenge in Abu Dhabi

What to do in 48 hours in Abu Dhabi? For the most part, travelers have always ignored this oil-rich emirate in favor of neighboring Dubai. But of late, Abu Dhabi has emerged from seclusion to be rediscovered by the world as an exciting, colorful place, thanks to the push of leading flag carrier Etihad Airways.

Most recently, Etihad launched the 48 Hour Challenge’ to promote Abu Dhabi as a ‘holiday within a holiday’ for travellers flying through the airline’s hub. The city’s many highlights can now be enjoyed through a series of exciting stopover programs.

Etihad Airways tapped Ricky Wilson – UK singer-songwriter, TV personality and frontman of British indie rock band Kaiser Chiefs – to spend 48 hours exploring the best of Abu Dhabi. The result of his experience is encapsulated in this video …..

And now, here’s the exciting part. Etihad Airways will be giving away 500 great prizes to members of the public who take up the 48 Hour Challenge and who post their experiences on Instagram using the hashtag #EtihadChallenge.The amazing prizes on offer range from 24-carat gold spa treatments to desert safari trips.

Etihad Airways’ has collaborated with various hotels in Abu Dhabi to promote the stopover program. Guests who book a two-night stay from a choice of over 60 participating hotels in Abu Dhabi will receive the second night free. Business Class guests receive a complimentary night’s stay, while First Class guests receive two free nights. Guests in The Residence cabin will be treated to two nights at the luxurious Emirates Palace hotel.

Abu Dhabi’s world-famous leisure and business attractions include miles of beautiful white sand beaches, theme parks such as Yas Waterworld and Ferrari World, unforgettable desert safari expeditions that are best explored with trekking poles, arts and cultural institutions such as Manarat Al Saadiyat and the soon to be opened Louvre museum, exquisite local and international dining, world-class golf, and the Formula 1 Etihad Airways Abu Dhabi Grand Prix and its race track, Yas Marina Circuit.