Sa kahit anong negosyo, kailangan mo ng marketing para maabot ang iyong mga customer. Kahit pa mga small business pa iyan tulad ng sari-sari store, merienda business, or food cart stalls, kailangan mong matuto ng mga marketing skills to upsell your brand and develop a partnership with your marketing.
Gusto mo ba matuto ng mga tips and tricks kung paano papalaguin ang iyong sari-sari store business? Read down below para sa mga effective marketing tips para sa iyong sari-sari store!
1. Think of a creative name
The very first step on having an appeal with your customers is to have a name na catchy at memorable. In a world na mayroong sari-sari store in every street and corner, you would want to stand out! You would not want to be labeled as just another “tindahan” lamang.
Bring out your creative skills and wit when thinking about your store name. Example nalang nito ang mga witty taglines and slogans noong kausuhan ng milk tea shops. You would also want the power of humor as your marketing strategy.
2. Use social media wisely
Akala mo ba na ang mga gumagamit lang ng social media to market ay mga big business? Do not be afraid to use new technology to your favor! “Traditional” digital marketing involves setting up a business page and letting your potential customers know of your products and services.
Mayroon ka ring option to make use of your creativity on content creation. Maaari kang gumawa ng content or videos that involves your products and your store para talaga namang trending.
Another option for social media marketing is to join local selling groups within your area to find what your potential customers are looking for and their interests.
3. Be creative in terms of decorating your store
Kung umuunlad na ang iyong negosyo, do not be afraid on stepping into your colorful side and decorate your store. Tandaan, first impression matters pagdating sa mga commodity store. Make sure to be eyecatching para makaattract ng iyong mga customers.
4. If you have speakers, use them
Alam mo ba na maaari ka ring makakuha ng attention through music? Playing some good music or playing a radio on your store is another way to let your presence be known. Maganda rin itong strategy to attract some people to na “tumambay” sa iyong tindahan.
5. Cleanliness is a good feature
You may not think of cleanliness as a marketing feature, but because you’re selling basic needs and commodities mahalagang panatilihing malinis ang iyong sari-sari store. While it may not be a way to “attract” customers, gusto mo ring iwasan na ma-turn off sila based on the lack of cleanliness. Make sure to include general cleaning and hygiene in your store schedule.
6. Organize your products well
Another reason to keep it clean ay para madaling makita ng iyong customers ang iyong mga produkto. In a sari-sari store, you need to make sure that most, if not all, of your products are visible. After all, how would your customers know that a product is available if they do not see them?
7. Innovate on business ideas
Huwag matakot mag expand at mag innovate sa mga bagong business idea to set yourself apart from other tindahan. Tandaan, marami nang sari-sari store, make sure to offer something that others may not offer. Maari kang magexpand sa mga e-load business, copying services, food stall business, at iba pang puwedeng kalakip na negosyo ng iyong sari-sari store.
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