Bea Alonzo & Piolo Pascual for new CLEAR shampoo

At a press event last week, I had my hair analyzed via a tool that set off an image of my scalp on the computer. Being a very busy person, taking care of my hair is something I take for granted, preferring to do my hair spas at home rather than the salon. I honestly thought I would fare low in the scalp test they asked me to take via a set of questions. Turns out am normal and have in fact healthy hair!

But am not sitting on my laurel, or should I say crowning glory. Am raring to try the new line of CLEAR anti-dandruff shampoos which they introduced to us at the event. This new line is supposed to bring about the Total 3: No dandruff, No dryness, Less Hair fall. Exactly the same three goals I’d like to have for my hair!

Bea Alonzo is the long-time ambassador of CLEAR shampoo for women. It was my first time to see her in person and I can see why she was chosen for the role. The long tresses of this 5’8″ stunner – one of Philippine cinema’s most popular actresses – are straight, flawlessly smooth and very much healthy.

It was nice to know that both Bea and I prefer to be serviced at home than go to the salon. She said she likes CLEAR as a shampoo brand because of its emphasis on scalp nutrition. ” I never forget to use CLEAR especially when am abroad and the weather lends my hair dry.”

Another brand ambassador, award-winning actor Piolo Pascual, said he loves CLEAR Cool Sport Menthol because of the minty feeling it brings. Piolo never forgets to wash his hair, especially before retiring to bed, to remove the residue of all hair products he used during the day. Having seen Piolo (again!), I can’t help but admire how thick, black and “obedient” his hair looks to the whims of styling or even just simple combing.

It was nice to know that there are now separate shampoos for men and women, especially as it was found out that the respective scalps of men and women are different. The only downside to this is that there’d be less space in our bathroom cabinets. LOL

According to the Clear Paris Institute, male scalps have more sebum and are more prone to dandruff. Women’s scalp are tougher but when exposed to stress, harsh hair care products and hormonal changes, the scalp tends to be unhealthy and more prone to attacks of the fungal source of dandruff, Malasezzia.

CLEAR Men has three variants – Cool Sport Menthol, Anti-hair fall and Cooling Itch Control. They are equipped with resistance boosting vitamins and minerals that work on the inside to strengthen and rebuild the scalp’s natural resistance to scalp problems.

CLEAR Women which comes in the Anti Hair Fall variant and Dry Scalp & Itch Control have a special blend of moisturizing vitamins and lipids to nourish, heal and nurture damaged scalp back to life.

Note: portions taken from the official press release.